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Bencham event at the Embassy
On Tuesday, the embassy hosted a BenCham Young Professionals’ event about "How to set-up a food and beverage company in China and how to build a brand that suits the product". The owners of Gungho Pizza and If-Juice discussed the challenges of the entrepreneurial environment and explained what it really takes from turning an idea into reality via humble beginnings, survival mode and a potential road to success. They highlighted common pitfalls and misconceptions on entrepreneurship in China and Asia. The event was very well received by a group of 40 enthusiastic and ambitious young entrepreneurs.