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“SurprisingLux: Look closer for opportunities beyond borders.”

Published Monday November 02 2015

Brochure and social media campaign

 On Friday 30 October, Luxembourg for Finance and Luxembourg for Business are launching a new brochure and social media campaign entitled “SurprisingLux: Look closer for opportunities beyond borders.”

 What is SurprisingLux?

The aim of the SurprisingLux brochure and social media campaign is to promote in a dynamic way Luxembourg's most impressive success stories to an international audience. It brings attention to the variety of state-of-the-art products manufactured in Luxembourg, the innovative solutions being developed, the research that is done, and the unparalleled quality of our cross-border services. The suite of tools, whether print, online or animated, will demonstrate in a comprehensive manner the diversity and versatility of Luxembourg’s economy. This initiative brings together concrete examples, surprising facts and meaningful figures and will be updated regularly to make sure it stays relevant and reflects the depth and expertise of Luxembourg’s economy.

Our target audience is anyone with an interest in Luxembourg and its economy. The tone of the brochure is not technical or academic in order to be read by a range of international stakeholders. It will be particularly relevant to international journalists, business people, expatriates, investors, etc.

 The English version will be available from Friday 30 October 2015.

French, German and Chinese versions will be available by the end of November.

A digital version of the brochure – which can be found on a dedicated a microsite ( )

A social media campaign (♯SurprisingLux) including a large range of animations and visuals to draw attention to the facts and figures, images and surprising stories about Luxembourg